Grupo Diseños NT
DNT at PSI: a stand design that lights up the brand identity
View all projects for Grupo Diseños NT
- Client
- Grupo Diseños NT
- City
- Colonia
- Event
- PSI
Grupo Diseños NT’s stand at PSI puts bags at the heart of its visual identity. The contrast between the black tower, white surfaces and orange reception counter defines the space, while integrated lighting highlights the collections and connects the displays.
Grupo Diseños NT project gallery
The product becomes the signage
Coloured bags spell BAGS COLLECTION with letters illuminated from within. This turns a product display into a communication feature combining colour, light and brand recognition. Alongside it, the New Collection panel presents new textures and completes the collection display.
A consistent identity throughout the space
The central tower bearing THE REAL BAG MAKER establishes DNT’s presence. Stepped white plinths, shelves and strips of light create different display levels for the bags. The reception counter and meeting tables integrate sales conversations into an open space that keeps the product in focus.
