PROJEKTA / EXHIBITION GUIDE

Exhibition Stand Design & Build for MWC Barcelona

MWC Barcelona brings together the connectivity and technology ecosystem. We design and build custom exhibition stands with demonstration areas, integrated audiovisuals and meeting spaces. Our Microsoft and Qualcomm projects show different approaches to bringing technology into an exhibition space.

Official event website — editions and information ↗

Mobile World Congress: exhibition profile

MWC Barcelona brings together the connectivity and technology ecosystem, including mobile operators, device manufacturers, technology providers and content businesses. It offers a setting for discovering solutions, sharing developments and building professional relationships. For an exhibiting brand, the challenge is explaining its offer among many competing messages and demonstrations.

Exhibitor objectives at Mobile World Congress

Goals may combine launches, demonstrations, commercial meetings and partner development. Before choosing an eye-catching form, decide what visitors should remember and what they should do next: try a solution, speak with a specialist or arrange a meeting. That decision guides graphics, screens and stand layout.

Professional visitors at Mobile World Congress

The event brings together businesses from across the technology ecosystem. When designing the experience, we distinguish between visitors seeking a business explanation and those wanting to understand how a solution works. The first introduction should be brief and clear; demonstrations and conversation areas can then address more specific questions.

Our projects at this event

Other projects

Planning your exhibition stand for Mobile World Congress

Plan the duration and capacity of each demo, required equipment, connectivity and technical access. Allow room for waiting visitors and separate meetings from the main circulation. At Projekta, furniture, lighting and AV are integrated during design to reduce last-minute adjustments. The floor plan and edition-specific requirements help define heights, supports and installation needs.

Exhibition stand design and build for MWC Barcelona

MWC Barcelona demands spaces that can explain technology quickly, support live demonstrations and create room for commercial meetings. Projekta develops the stand as one coordinated process, bringing together architecture, custom build, graphics, lighting, audiovisual integration, logistics and installation at Fira Gran Via.

Our MWC portfolio includes projects for Microsoft, Qualcomm, ADC, Anevia, Armenian IT and Ascot, giving the page a direct connection between exhibition guidance and built work.

Planning a stand at Fira Gran Via

For MWC, the stand brief should define demonstration capacity, meeting-room needs, visitor flow, storage, connectivity and audiovisual requirements before production starts. Treating these elements together helps preserve the design intent while reducing last-minute changes during installation.

Exhibition stands in Barcelona: design, build & installation

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