Exhibition Stand Design & Build for ICE Barcelona

Projekta designs, fabricates and installs bespoke exhibition stands for ICE Barcelona. Each project starts with your goals: presenting a platform, running demonstrations, welcoming clients or hosting meetings. We translate that brief into a layout, architectural concept and finish specification, coordinating joinery, graphics, lighting and audiovisual integration so that the exhibition space works as a coherent whole.

A gaming exhibition stand can have different requirements from a space for payments, platforms or content providers. Product presentations may need demo stations, screens, reception counters or meeting areas. When planning an ICE Barcelona stand, we establish how many staff will welcome visitors, what will be demonstrated and how the first introduction connects with more detailed business conversations.

Before fabrication, the visual concept must be checked against the plot plan, open sides, access points and equipment. Technical development defines dimensions, junctions, supports, furniture and installation routes. For a bespoke ICE Barcelona exhibition stand, these decisions connect the creative proposal with a space that can be built and used consistently, from the initial drawings to handover at the venue.

Bespoke fabrication brings counters, hospitality bars, displays, cladding and storage into the same brand language. At Projekta, workshop production is connected with installation requirements: components, finishes and junctions are developed as parts of a complete construction. For your ICE Barcelona stand, materials and fabrication solutions should respond to both the desired appearance and the way the space will be used during the exhibition.

An exhibition stand can establish its character through surfaces and physical volumes. Textured cladding, raised branding and curved geometry add depth to the space. Anakatech and Spinoro provides a specific example: its rock effect is physically built into the walls. Scenic solutions are considered for each brief, connecting finishes, lighting and fabrication with the exhibitor’s identity.

Audiovisual integration should be planned alongside the stand architecture. Screen size, viewing distance, content, power and technical access all influence positioning. Lighting serves several purposes too: making branding visible, presenting products and creating an appropriate setting for conversations. We coordinate these requirements with furniture and circulation so that the technology supports the exhibitor’s business presentation.

A good exhibition stand layout allows reception, demonstrations and meetings to coexist without obstructing one another. Before designing an ICE Barcelona stand, define the capacity, equipment and privacy requirements of each area. Open tables support short conversations; other meetings may need greater separation. Hospitality, storage and service access should be included in the layout from the beginning.

Branding should be identifiable from the aisle and understandable as visitors approach. This means establishing a hierarchy between the company name, main message and product information. Graphics, raised signage and lighting are coordinated with viewing distances and available surfaces. At ICE Barcelona, distinctive architecture needs clear communication that helps visitors recognise the company and understand what they can discover inside.

Exhibition stand construction requires planning that connects workshop production, transport and installation. ICE’s official contractor zone provides information about access, accreditation, logistics and stand-plan submissions. Projekta uses these channels to organise each project around the edition’s requirements. Dates and technical conditions must be checked for each participation; approved plans and installation requirements guide the sequence of work at the venue.

We turn creative proposals into built environments. Where a design already exists, the starting point is reviewing drawings, finishes, specialist elements and responsibilities. This coordination defines what needs developing before the project moves into fabrication and installation.

The next announced ICE Barcelona edition takes place on 18–20 January 2027 at Fira Barcelona Gran Via. To start planning your stand, gather the plot plan, floor area, open sides, exhibitor manual and business objectives. The 2025 project shown here is a record of completed work; a proposal for a future edition is developed around that edition’s specific requirements and your brief.