Anakatech & Spinoro Rock-Effect Stand · ICE Barcelona 2025

The Anakatech and Spinoro stand shows how an exhibition stand at ICE Barcelona can establish a recognisable identity through its architecture. The walls, curved frame and counters form a continuous composition. Both brands are presented through physical volumes, signage and lighting alongside graphic communication. Projekta carried out the construction of the space in collaboration with Spiro.

The defining feature of this ICE Barcelona 2025 stand is its reproduction of natural rock formations. Physical depth, projecting edges and changes of plane give the walls their presence. Irregular contours and rough surfaces shape the side enclosure and the backdrop to the hospitality counter. The cladding turns an exhibition wall into a scenic feature that can be appreciated from the aisle and in close-up photographs.

The custom character of the stand comes from the relationship between the rock cladding, dark surfaces and curved outer frame. Three-dimensional finishes connect the side wall with the interior. This exhibition stand construction project in Barcelona combines clean geometry with irregular scenic surfaces, bringing the Anakatech and Spinoro identities into the architecture of the space.

Blue and violet lighting falls across the rock-effect walls, revealing edges, recesses and shadows. Their appearance changes with the angle from which visitors view the stand. Orange light lines follow the curved frame and counters, outlining the reception and hospitality areas. Lighting is therefore part of both the exhibition stand presentation and the way its constructed finishes are perceived.

Raised Anakatech and Spinoro lettering is integrated with the textured walls, identifying the brands from the front and side of the stand. The orange circular Spinoro emblem stands out against violet-lit rock. Flame graphics and the mascot extend the visual language across the counters. Architecture, signage and graphics work together as one presentation for ICE Barcelona.

The stand layout combines a front reception desk, a hospitality counter and high tables for conversations during the exhibition. An open entrance allows access directly from the aisle. The curved corner frames the counter, while the Spinoro wall defines the opposite side of the space. These views document how a bespoke exhibition stand can combine distinctive scenic construction with several points for professional meetings.

The Anakatech and Spinoro project at ICE Barcelona 2025 brings together exhibition stand construction, scenic fabrication, rock-effect finishes and integrated lighting. Collaboration with Spiro forms part of the presentation of Projekta’s work. Overall views and close-up photographs document both the composition of the stand and the execution of its surfaces and branded elements.