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Adidas

Adidas · Mercedes-AMG F1 Spanish GP Barcelona 2025

View all projects for Adidas

Client
Adidas
City
Barcelona
Year
2025
Adidas and Mercedes-AMG PETRONAS Formula 1 Team event in Barcelona ahead of the 2025 Spanish Grand Prix

Retail activation for Adidas in Barcelona around the 2025 Formula 1 Spanish Grand Prix and the adidas x Mercedes-AMG PETRONAS Formula 1 Team partnership, delivered by Projekta in collaboration with agency 380amk. The store was transformed to host a special pre-Grand Prix event with a stage, audience area, audiovisual production and branded Formula 1 elements. The activation coincided with a visit from George Russell and a special SoyMotor.com broadcast from the store.

The project in pictures

Exhibition stands in Barcelona: design, build & installation

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