Adidas
Adidas · Aitana Bonmatí Ballon d’Or Barcelona 2024
- Client
- Adidas
- City
- Barcelona
- Year
- 2024

Retail activation for Adidas in Barcelona celebrating Aitana Bonmatí’s second consecutive Ballon d’Or in 2024. The intervention transforms the store façade with a large-scale campaign dedicated to the footballer, combining graphics, lighting and brand presence within a historic city-centre building. The installation supported a special Adidas in-store activation bringing the Ballon d’Or celebration closer to fans.
The project in pictures
Exhibition stands in Barcelona: design, build & installation






