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Adidas

Adidas Aitana Bonmatí · Barcelona retail activation 2024

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Client
Adidas
City
Barcelona
Year
2024
Adidas store façade in Barcelona with the retail activation celebrating Aitana Bonmatí’s 2024 Ballon d’Or

Retail activation for Adidas in Barcelona celebrating Aitana Bonmatí’s second consecutive Ballon d’Or in 2024, delivered by Projekta in collaboration with agency 380amk. The intervention transforms the store façade with a large-scale campaign dedicated to the footballer, combining graphics, lighting and brand presence within a historic city-centre building. The installation supported a special Adidas in-store activation bringing the Ballon d’Or celebration closer to fans.

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