Adidas Lamine Yamal · Retail activation in Barcelona 2024

Retail activation for Adidas in Barcelona built around a campaign featuring Lamine Yamal, delivered by Projekta in collaboration with agency 380amk. The intervention turns the store façade into a large-scale communication surface, integrating campaign graphics, lighting and brand presence into a historic architectural setting. The project connects retail design, brand experience and urban communication, transforming the store itself into an active part of the launch.