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Adidas retail spaces and brand activations in Barcelona

The Adidas portfolio brings together store interventions, façade campaigns and event spaces in Barcelona, delivered by Projekta in collaboration with agency 380amk. References include activations featuring Lamine Yamal and Aitana Bonmatí, a Mercedes-AMG F1 event, Running for the Oceans and Sónar. Each project documents a different application of graphics, joinery, lighting and brand presence.

Adidas · Sportswear, footwear and equipment ↗
Adidas — Sónar Barcelona — brand activationAdidas · Sónar Barcelona Adidas — Running for the Oceans — brand activationAdidas · Running for the Oceans Adidas Barcelona — retail installationAdidas · Store Barcelona Adidas and Mercedes-AMG PETRONAS Formula 1 Team event in Barcelona ahead of the 2025 Spanish Grand PrixAdidas · Mercedes-AMG F1 Spanish GP Barcelona 2025 2025Adidas store façade in Barcelona with the retail activation celebrating Aitana Bonmatí’s 2024 Ballon d’OrAdidas · Aitana Bonmatí Ballon d’Or Barcelona 2024 2024Adidas store façade in Barcelona during the 2024 Lamine Yamal retail activationAdidas · Lamine Yamal Store Activation Barcelona 2024 2024

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