Qualcomm Exhibition Stand at MWC Barcelona 2015

Qualcomm project details

Mobile and home connectivity

Qualcomm presented LTE‑Advanced and Wi‑Fi technologies through live demonstrations. Its Demo Buddy app helped visitors find demos and unlock content by scanning markers around the stand.

Curved fascias and a blue-lit perimeter

White fascias with orange undersides and backlit signage identified the stand from different aisles. A continuous blue line traced the platform edge, making the perimeter of the 2,742 m² stand visible.

Different ways to show technology

The elevated views show how the demonstrations were laid out: a circular island where visitors could get close to the devices, display stations with screens and an automotive area beneath the curved fascia.