Exhibition stand design and build for SBC Summit

A SBC Summit stand needs to make the brand visible while supporting conversations about products often presented on screen. At Projekta we approach bespoke exhibition stand design, production and installation by connecting architecture, graphics, lighting and equipment. Your brief comes first: what you are presenting, whom you want to welcome and how your team will work during the exhibition. These requirements shape the layout and the scope of each intervention.

Game studios, platform providers and services for operators need spaces that support different activities. A software demonstration calls for work surfaces and carefully positioned screens; a business meeting needs a layout that supports conversation. Gaming and iGaming exhibition stand design brings these activities together within one identity. We plan the relationship between access, presentations, reception and meetings so that each area has a clear purpose.

Overhead signage helps identify an exhibition stand within the hall, while reception fronts and graphic displays bring the brand closer to visitors. For a SBC Summit stand, we consider how these different viewing levels work together. Suspended elements depend on the booked space and the organiser’s conditions. The visual proposal needs to be developed alongside fabrication and installation requirements.

Presenting a platform or game portfolio shapes the stand’s furniture requirements. We define equipment surfaces, interaction positions and the relationship between visitors and staff. Counters, plinths and screen supports can be integrated into the architecture so technology forms part of the design. At SBC Summit, these decisions help create a space where explaining the product is part of the visitor journey.

Fabricating counters, tables, displays and wall finishes brings brand identity into elements visitors use. Exhibition stand joinery development considers geometry, junctions, finishes and equipment access. We define these requirements for each project, connecting the visual proposal with its construction. Furniture pieces are considered as part of the overall space, with their placement and use developed alongside the architecture.

Gaming exhibitions bring together logos, interfaces, game artwork and commercial messages. Stand graphics need a hierarchy that helps visitors recognise the brand and understand the offer. We organise graphic surfaces around viewing distances and the layout, coordinating sizes and positions with the architecture. Graphic production is defined using the materials and artwork approved for each project.

Lighting can emphasise a sign, outline a platform or highlight a display. Screens need positions that allow content to be seen and equipment to be used. During stand development, we coordinate these decisions with surfaces and furniture, considering connections and technical access. The audiovisual scope depends on the demonstrations and content planned for the exhibition.

The first conversation may happen at a reception counter or during a demonstration. Some discussions then need a table and more time. SBC Summit exhibition stand design can combine reception, open conversation points and meeting areas according to the plot size and brand priorities. Before specifying furniture, we establish how many people will work in the space and how visitors will be welcomed.

The plot plan, hall characteristics and edition rules are essential when preparing an exhibition stand. This information helps define fabrication, transport requirements and installation work. Operational dates, technical applications and venue services must be confirmed with the organiser for each participation. Share the available documentation so that we can assess the project using its actual requirements.

The next edition announced by the organiser takes place on 21–23 September 2027 at Feira Internacional de Lisboa. Our exhibition calendar lists that event. The FBM project featured on this page is from Barcelona 2023; its photographs do not depict an edition held in Lisbon. Preparing a new participation should start with the plans and conditions specific to the booked edition.