FitSpo
FitSpo · Vitafoods Europe · Ginebra
- Client
- FitSpo
- City
- Ginebra
- Event
- Vitafoods Europe
A bold brand presence for FitSpo at Vitafoods Europe in Geneva. Red, white and black translate the brand’s visual identity into an exhibition space, combining large-scale graphics, an illuminated reception counter and an open layout with product displays and meeting tables.
The project in pictures
About the project
FitSpo operates in functional nutrition, with a particular focus on protein bars and energy products for people with active lifestyles. In a professional exhibition environment, both the products and the brand need to be understood at a glance. Product displays and large-format messaging therefore play a central role in this project.
Vitafoods Europe is an international gathering for the nutraceutical and nutrition industry, bringing together ingredient businesses, manufacturers and finished-product brands. Its Geneva editions at Palexpo provided a specialist setting for presenting product ranges and meeting industry professionals.
Delivered by Projekta, the stand combines visual presence with space for conversation. The oversized logo identifies the stand from the aisle, while integrated lighting outlines the reception counter and platform. Meeting tables and product displays bring the brand closer to visitors. The gallery includes overall views and installation details.
