FBM

FBM Stand at SBC Summit Barcelona 2023 | Projekta

Client: FBM
City: Barcelona
Year: 2023
Event: SBC Summit

Overview of the FBM Digital Systems stand at SBC Summit Barcelona 2023 with black and red suspended signage

Projekta produced and installed the FBM Digital Systems stand for SBC Summit Barcelona 2023. The space connects a black and red visual identity with a large suspended sign, demonstration stations and visitor reception areas. Six photographs document an architecture open to the aisle, with branding at different heights and furniture dedicated to presenting games and supporting business conversations.

FBM project gallery

PROJEKTA / THE MAKING

Brand, space and play.

FBM Digital Systems · SBC Summit Barcelona 2023

A gaming stand at SBC Summit Barcelona

The FBMDS project brings digital demonstrations, reception and business conversations into one space. Equipment is positioned towards the stand perimeter, with conversation points further inside. Visitors can identify the brand from the aisle and approach different product displays. Overall views document the relationship between the suspended volume and the organisation of the space at floor level.

A large suspended sign as a visual landmark

The overhead element is one of the stand’s most recognisable features. Its polygonal geometry combines black faces with red sides and white FBMDS branding. The sign extends the project’s identity above the counters and graphic walls. Photographs from different frontages show how this composition makes the brand visible from several perspectives.

Detail of the FBMDS suspended polygonal sign with red sides and a black face — Polygonal geometry, black faces and red sides: the suspended FBMDS sign in detail.

Black and red architecture and furniture

The colour contrast continues through reception, demonstration plinths and the platform perimeter. Black surfaces connect the product supports, while red planes introduce accents on fronts and sides. This relationship between architecture and furniture gives the exhibition stand a consistent identity within the gaming and iGaming show.

Demonstration stations for digital games

Several plinths incorporate tablets and work surfaces for presenting products. Their fronts identify categories including video bingo, slots and table games, bringing the organisation of the portfolio into the stand itself. The open arrangement places demonstrations close to the visitor route and provides points where staff can explain the games. Detail photographs show the relationship between screens, supports and the graphics on each station.

Large-format graphics and brand content

The walls incorporate character imagery and messages connected with the games’ visual world. These graphics contrast with the black and red furniture and add a further layer of content to the space. One photograph documents a corner with a circular platform and light ring, positioned alongside the graphics. Different presentation formats are brought together within a common identity.

Reception and conversation areas

The front counter establishes a clear reception point carrying the FBM brand. Inside, a high table and stools provide a place to continue conversations. Combining reception with demonstration stations distributes activities across the stand and supports both product presentations and business meetings. The photographs show elements visible from the aisle as well as areas used by the team.

Gaming exhibition stand production and installation

This SBC Summit Barcelona 2023 project demonstrates the relationship between suspended signage, demonstration furniture, graphics and meeting spaces within a gaming exhibition stand. The gallery documents six perspectives of the work for FBM Digital Systems. This completed Barcelona project connects brand presence with the practical presentation of a digital game portfolio at a professional exhibition.