Ecolab
Ecolab: an immersive stand design where innovation takes shape
- Client
- Ecolab
- City
- Barcelona
- Year
- 2024
- Event
- McDonald’s Summit

Ecolab: an immersive stand design where innovation takes shape.
Ecolab project gallery
Ecolab project details
McDonald’s Summit · Barcelona 2024.
An open space shaped by curves, large graphics and blue lighting, bringing innovation and food safety closer to restaurant professionals.
Innovation that protects what matters
Ecolab develops water, hygiene and infection prevention solutions and services. For restaurants, it combines cleaning and sanitation programmes, expertise and digital tools to support food safety and operational consistency.
Its work connects food and technology: solutions such as ECOLAB EVERYDAY integrate digital checklists and remote temperature management. This context underpins the stand’s focus on food safety and innovation.
Explore Ecolab ↗Connecting curves, distinctive light
The composition pairs vertical screen towers with curved panels of varying heights. These elements guide circulation without enclosing the space, revealing different messages from the surrounding aisles.
The white platform creates a clear visual foundation. Blue accents at the bases extend the corporate identity, while suspended signs make the brand visible from a distance. Consultation and reception points bring the content closer to visitors.
50 years of partnership, expressed through space
The “50 Years of Partnership” graphics place the relationship between Ecolab and McDonald’s at the heart of the project. Images of teams, restaurants and customers are integrated into the curved panels, connecting technical expertise with its everyday impact.
A stand design that brings together brand presence, audiovisual communication and personal attention within one continuous visitor journey.
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