PROJEKTA / EXHIBITION GUIDE
ITXPO · spaces for technology
At ITXPO, an exhibition stand needs to connect technology presentations with business conversations. Microsoft AI’s 2018 space brings demonstrations, visitor reception and meeting rooms together in a layout designed for these different encounters.
Official event website — editions and information ↗
What is the event about?
Gartner IT Symposium/Xpo is aimed at technology leadership, combining conference content with contact between professionals and providers. Its focus connects business strategy with technology decisions. For exhibiting brands, the space needs to support both an introduction to their solutions and more detailed business meetings.
What are exhibitors looking for?
Participation may aim to open discussions with decision-makers, present practical technology applications or develop existing relationships. We suggest a stand that supports a transition from a short introduction to a demonstration or meeting. Messaging should connect what a solution does with the business problem it addresses, without covering every surface in technical detail.
Who attends?
Gartner addresses CIOs and other IT executives. These attendees seek to compare approaches, exchange experience and inform organisational decisions. From a design perspective, this favours clear reception, accessible specialists and comfortable discussion areas. More detailed information can be supported by a presentation or demonstration during the meeting.
Our projects at this event
2018
What should you consider when planning the stand?
Stand capacity should match the team’s schedule, with different levels of privacy considered. Open tables, enclosed rooms and demonstrations need clear access and adequate working space. Power, cabling and sound conditions also require review. The Microsoft AI project illustrates reception, demonstrations and meetings sharing a space; each new brief needs its own layout.
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