PROJEKTA / EXHIBITION GUIDE
IBTM World
IBTM World brings the meetings and events industry together in Barcelona. Stands need to support scheduled appointments, hospitality, destination or service presentation and a steady flow of professional visitors.
Official event website — editions and information ↗
What is IBTM World?
IBTM World brings meetings, incentives, conferences and events professionals together in Barcelona. Many exhibitors work around scheduled appointments, so the stand needs to balance visibility, reception, hospitality and enough space for conversations.
Designing around an appointment schedule
Meeting capacity, team circulation, open and private areas, storage and hospitality should be sized around the expected appointment schedule. Designing around those priorities from the start helps the stand work throughout the day, not just look good.
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