Sanofi: a global biopharmaceutical company focused on human health.
Impact and Experience
The open design enabled smooth visitor flow, inviting attendees to learn more about the company in an interactive setting. The combination of natural materials with digital technology created a balance between modernity and warmth, reinforcing Sanofi Genzyme’s identity at the exhibition.
Agency: Freeman Emea
Projekta has provided building services for events including EADO and ESMO.
Project Details
Sanofi Genzyme Booth – Innovative Design and Concept
For Sanofi Genzyme’s participation in the exhibition, we developed a booth with an open, modern, and functional design, aimed at fostering interaction and dialogue in a comfortable and professional environment.
Concept and Design
The booth was built with a framed wooden structure, creating an accessible and welcoming space that conveys solidity and transparency. The combination of neutral tones with green and blue accents reinforces the brand’s visual identity, highlighting its values of innovation and commitment to health.
Key Features
- Strategic Lighting: A mix of LED lights and directional spotlights was used to enhance branding and key interaction points.
- Meeting Areas: Modular seating areas were included to allow comfortable conversations between attendees and brand representatives.
- Digital Displays: Informational screens featuring dynamic content about Sanofi Genzyme’s products and solutions improved visitor engagement.
- Personalized Assistance Area: A reception counter was set up to welcome attendees, provide information, and address inquiries in a professional and friendly manner.
Exhibition stand for Sanofi Genzyme, designed for impact with an open-concept layout, digital displays, and premium branding—enhancing engagement and visibility.
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